PM Awards 2014 – SSR Summary

PM Awards 2014 – SSR Summary

In 1973 81 of the world’s top tennis players boycotted Wimbledon over the tournaments decision to suspend a fellow player, this meant the Number 13 Czech Rep player Jan Kodes won and moved up to Number 4 in the rankings. The point was it was still a great Wimbledon tournament. The final of 1973 had the second biggest crowd in the Championship’s history and the British triumphantly made the best of bad job.

2014 Awards could prove to be the PM Awards 1973.

Several of the usual big winners didn’t enter and didn’t attend. This left the field open and it seemed the winners came from a broader spectrum of agencies.  Is this a sign the awards will be changing again in the future. The continuing debate about the role of digital within advertising awards must be resolved in the future as more agencies are going to choose one or the other to attend. Agencies that we would think of as purely digital were winning in all categories which means this really is a broad media awards, it’s still the idea that matters and not how it is executed. Havas Lynx won Gold for Corporate Communications and Gold for Sales Aid. Big Pink won Gold for Digital Interactive and Digitas Health won Gold for Secondary Care Campaign.  In Animation Woolley Pau Gyro won Gold for their campaign for CYP2D6 Awareness.

This year we saw new sponsors and new winners and it made for a more interesting awards.

The winners were:

Award Result Winner
Target Awards
Primary Care Advertisement Gold Shingles Reminder Service
By: Bedgebury Communications
For: Sanofi Pasteur MSD
  Silver Avaxim
By: Bedgebury Communications
For: Sanofi Pasteur MSD
  Bronze Incruse (Dimitri)
By: McCann Health
For: GlaxoSmithKlineNicorette (running)
By: inVentiv Health Communications London
For: Johnson & Johnson
Secondary Care Advertisement Gold Vitaros
By: Learner Adams Bones
For: Takeda UK
  Silver Gaucher Disease (bone)
By: bmore creative
For: Shire
  Bronze Gaucher Disease (visceral)
By: bmore creative
For: Shire
Direct Mail Gold Elvanse Nurse BTS Backpack
By: McCann Manchester
For: Shire Pharmaceuticals
  Silver Daxas Augmented Reality Invitation
By: Publicis Life Brands Resolute
For: Takeda
  Bronze BTS Stress Survey
By: McCann Manchester
For: Shire Pharmaceuticals
House Promotion Gold Perfume CampaignBy: Life
  Silver Brain ScanBy: McCann Health

Peace by Piece

By: Sudler London

For: Animals Asia

  Bronze CAN advertising
By: CAN advertising
Corporate Communications Gold Sanofi Diabetes STAR Cloud campaign
By: HAVAS LYNX
For: Sanofi
  Silver Mundipharma Pain
By: VCCP Health
For: Mundipharma
  Bronze Elvanse Playbook App
By: McCann Manchester
For: Shire Pharmaceuticals
Craft Awards
Geoff Brook Innovation Award Gold Gardasil (HPV Vaccination)
By: Ten Alps Communicate
For: Sanofi Pasteur MSD
  Silver Trajenta & Jentadueto
By: Sudler London
For: BI/Lilly
  Bronze Fucidin
By: CAN advertising
For: LEO Pharma AS (Denmark)
Primary Care Advertisement Gold Dysphagia Awareness (strawberry)
By: Havas Life Medicom
For: Fresenius Kabi
  Silver Dysphagia Awareness (ice cream)
By: Havas Life Medicom
For: Fresenius Kab
  Bronze TarginBy: VCCP HealthFor: Mundipharma

 

Dysphagia Awareness

(burger)

By: Havas Life Medicom

For: Fresenius Kabi

Secondary Care Advertisement Gold Levact
By: VCCP Health
For: Mundipharma
  Silver TarginactBy: Woolley Pau GyroFor: Napp
  Bronze Gaucher Disease (visceral)
By: bmore creative
For: ShireGaucher Disease (bone)
By: bmore creative
For: Shire
Advertisement Campaign Gold Dysphagia Awareness
By: Havas Life Medicom
For: Fresenius Kabi
  Silver Mundipharma Pain
By: VCCP Health
For: Mundipharma
  Bronze Gaucher Disease
By: bmore creative
For: Shire
Direct Mail Gold Fultium-D3
By: Hanson Zandi
For: Internis
  Silver BTS Stress Survey
By: McCann Manchester
For: Shire Pharmaceuticals
  Bronze Elvanse Nurse BTS Backpack
By: McCann Manchester
For: Shire Pharmaceuticals
Sales Aid Gold Synagis
By: HAVAS LYNX
For: AbbVie
  Silver Dovobet® GelBy: Big PinkFor: LEO Pharma
  Bronze Levact
By: VCCP Health
For: Mundipharma
Digital Interactive Gold TwinrixBy: Big PinkFor: GSK
  Silver EpiduBy: LifeFor: Galderma
  Bronze Diabetes Voyager
By: emotive
For: Novo Nordisk
Primary Care Campaign Gold Dysphagia Awareness
By: Havas Life Medicom
For: Fresenius Kabi
  Silver BuTrans/Norspan and Targin
By: VCCP Health
For: Mundipharma
  Bronze Fultium-D3
By: Hanson Zandi Advertising
For: Internis
Secondary Care Campaign Gold Connecting Nurses
By: Digitas Health
For: Sanofi Connecting Nurses
  Silver LevactBy: VCCP HealthFor: Mundipharma
  Bronze Elvanse / Equasym XL
By: McCann Manchester
For: Shire PharmaceuticalsMundipharma Pain
By: VCCP Health
For: Mundipharma
Disease Awareness Gold Xarelto (Time2Move)
By: Fleishman Hillard
For: Bayer HealthCare
  Silver Firing Too Quickly
By: HAVAS LYNX
For: Menarini UK
  Bronze Aids Awareness (Come Together)
By: Toast TV Ltd
For: Aids Alliance CharityThe Paddington Incubator
By: DDB Remedy
For: The Winnicott Foundation
Patient Support Gold Kalydeco
By: nitrogen
For: Vertex
  Bronze Aldurazyme®
By: Havas Life Medicom
For: GenzymePositive Conversations
By: inVentiv Health Communications London
For: Gilead
Events and Exhibitions Gold Mundipharma Pain
By: VCCP Health
For: Mundipharma
  Silver Diabetes Voyager
By: emotive
For: Novo Nordisk
  Bronze EASD 2014 Interactive Wall
By: inVentiv Health / Chamberlain
For: Novartis
Film Gold Levact
By: VCCP Health
For: Mundipharma
  Silver IncivoBy: HAVAS LYNXFor: Janssen
  Bronze Corporate (Fairy)
By: HealthCircle Advertising
For: Helsinn
Animation Gold CYP2D6 Awareness
By: Woolley Pau Gyro
For: Napp
  Silver CymbaltaBy: HAVAS LYNXFor: Eli Lilly
  Bronze Brintellix
By: HAVAS LYNX
For: Lundbeck

 

References:

http://pmsociety.org.uk/awards/pm/2014/results

 

 

You may also like

6 comments

Leave a comment