Cannes Lions Health 2016- Pharma Winners
Award Highlights
| Award | Winner |
| Healthcare Network of the Year | McCann Health |
| Runner-up:
Publicis Healthcare Communications Group |
|
| Healthcare Agency of the Year | Medulla Communications, Mumbai |
| Runner-up: Langland, Windsor |
|
| Grand Prix for Good | ‘Manboobs’ by David (Buenos Aires) |
| Pharma Grand Prix | ‘Breathless Choir’ for Philips by Ogilvy London |
| Health & Wellness Grand Prix | Project Literacy for Pearson by FCB Inferno (London) |
Full List of Pharma Winners 2016:
| Category | Medium | Award | Campaign | Agency & Client |
| Pharma, Vaccines & Biotech- Branded Communication | ||||
| Use of Technology | Silver Lion | Touching Diabetes Patients’ Lives | Ogilvy Commonhealth UK for AstraZeneca | |
| Film Craft: Script | Silver Lion | Bad Barista | DJM Pan Unlimited for Teva UK | |
| Film Craft: Cinematography | Bronze Lion | Bad Barista | DJM Pan Unlimited for Teva UK | |
| Print & Poster Craft: Art Direction | Bronze Lion | Slums (Housing Colonies) For Worms | Medulla Communications, Mumbai for GSK | |
| Digital Craft: Interface & Navigation (UI) | Silver Lion | Xifaxan He | CDM New York for Salix Pharmaceuticals | |
| Standard Point | Silver Lion | Slums (Housing Colonies) For Worms | Medulla communications, Mumbai for GSK | |
| Pharma, Vaccines & Biotech- Unbranded Communications | ||||
| Film Craft: Script | Silver Lion | Slam Poetry- Daniel | Publicis Life Brands Resolute for Novartis | |
| Print & Poster Craft: Illustration | Bronze Lion Campaign | “Donna” | Area 23, an FCB Health Company, New York for Insmed | |
| Print & Poster Craft: Illustration | Bronze Lion Campaign | “Marilynn” | Area 23, an FCB Health Company, New York for Insmed | |
| Print & Poster Craft: Illustration | Bronze Lion Campaign | “Suzanne” | Area 23, an FCB Health Company, New York for Insmed | |
| Ambient Outdoor | Bronze Lion | Pee Against the Luts Wrong Diagnosis | Triunfo Sudler, Brazil for Astellas Farma Brasil | |
| Veterinary | ||||
| Print & Poster Craft: Illustration | Bronze Lion | Still Rockin’ On | Ogilvy Commonhealth, Sydney for Boehringer Ingelheim | |
| Education & Awareness | ||||
| Use of Technology | Bronze Lion | Ton-Ton Voice Sumo | Dentsu Inc Tokyo for Geriatric Health Services Facility Hitorizawa | |
| Use of Technology | Bronze Lion | Topographical Model of MS: 3D Disease Simulation App | Harrison & Star, New York for a Pro-bono collaboration with Stephen C. Krieger, MD, Associate Professor of NEU | |
| Integrated Campaign | Gold Lion | Last Words | Medulla Communications, Mumbai for Indian Association of Palliative Care (IAPC) | |
| Film Craft: Script | Bronze Lion | Slam Poetry- Daniel | Publicis Life Brands Resolute for Novartis | |
| Digital: Social | Silver Lion | Last Words | Medulla Communications, Mumbai for Indian Association of Palliative Care (IAPC) | |
| Digital: Online Video | Gold Lion | Last Words | Medulla Communications, Mumbai for Indian Association of Palliative Care (IAPC) | |
| Business to Business | ||||
| Film: Cinema, TV and Digital Film Content | Silver Lion | Healthcare at Home | Langland for Healthcare at Home | |
| Integrated Campaign | Silver Lion | Healthcare at Home | Langland for Healthcare at Home | |
| Film Craft: Direction | Bronze Lion | Healthcare at Home | Langland for Healthcare at Home | |
| Pharma, Vaccines & Biotech- Branded Communications | ||||
| Print & Poster Craft: Art Direction | Bronze Lion Campaign | Gaucher: Volcano | Langland for Shire USA | |
| Print & Poster Craft: Art Direction | Bronze Lion Campaign | Gaucher: Wasp | Langland for Shire USA | |
| Print & Poster Craft: Art Direction | Bronze Lion Campaign | Gaucher: Dragon | Langland for Shire USA | |
| Print & Poster Craft: Illustration | Gold Lion Campaign | Student | McCann Health, Hong Kong for Pfizer Corporation Hong Kong | |
| Print & Poster Craft: Illustration | Gold Lion Campaign | Painter | McCann Health, Hong Kong for Pfizer Corporation Hong Kong | |
| Print & Poster Craft: Illustration | Gold Lion Campaign | Gameboy | McCann Health, Hong Kong for Pfizer Corporation Hong Kong | |
| Print & Poster Craft: Illustration | Bronze Lion Campaign | Wasp | Langland for Shire USA | |
| Pharma, Vaccines & Biotech- Unbranded Communication | ||||
| Branded Content: Live Experience | Bronze Lion | ADHD Symptom Stamps | Medulla Communications, Mumbai for Johnson & Johnson | |
| Ambient Outdoor | Silver Lion | Anti-Rival Vaccine | Ogilvy Brazil for Brandsports | |
| Digital: Online Video | Silver Lion | The Code Word | J. Walter Thompson, Hong Kong for Bayer | |
| Direct and Promo & Activation | Bronze Lion | The Code Word | J. Walter Thompson, Hong Kong for Bayer | |
| Direct and Promo & Activation | Bronze Lion | ADHD Symptom Stamps | Medulla Communications, Mumbai for Johnson & Johnson | |
| Devices & Diagnostics | ||||
| Film: Cinema, TV and Digital Film Content | Grand Prix | Breathless Choir | Ogilvy & Mather for Philips | |
| Film Craft: Direction | Silver Lion | Breathless Choir | Ogilvy & Mather for Philips | |
| Film Craft: Use of Music/Sound Design | Silver Lion | Breathless Choir | Ogilvy & Mather for Philips | |
| PR | Silver Lion | Breathless Choir | Ogilvy & Mather for Philips | |
| Veterinary | ||||
| Integrated campaign | Bronze Lion | Still Going Strong | Ogilvy Commonhealth, Sydney for Boehringer Ingelheim | |
| Print & Poster Craft: Illustration | Bronze Lion | Still Rockin’ On | Ogilvy Commonhealth, Sydney for Boehringer Ingelheim | |
| Education & Awareness | ||||
| Film: Cinema, TV and Digital Film Content | Bronze Lion | Mother’s Lipstick | Dentsu Young & Rubicam, Tokyo for Chugai Pharmaceutical Co. | |
| Use of Technology | Bronze Lion | Eyescare | Famous Brussels for Week of Sight | |
| Integrated Campaign | Bronze Lion | JJ-Man | McCann Health, Hong Kong for A. Menarini Hong Kong | |
| Ambient Outdoor | Silver Lion | Remedies for the Soul | HS AD Seoul for Seoul Foundation for Arts and Culture | |
| Direct and Promo & Activation | Bronze Lion | Connect Pen & Notebook | Toppan Printing, Tokyo for Otsuka Pharmaceutical Co. | |
| Direct and Promo & Activation
|
Silver Lion | The Nazar Initiative | The Classic Partnership Advertising, Dubai for Aster Healthcare | |
| PR | Bronze Lion | Remedies for the Soul | HS AD Seoul for Seoul Foundation for Arts and Culture | |
| Corporate Image & Communication | ||||
| Branded Content: Digital | Bronze Lion | Breathless Choir | Ogilvy & Mather for Philips | |
| Direct and Promo Activation | Bronze Lion | Forward the Cure | The Leo Burnett Group Thailand for Uhmpang Hospital Foundation | |
| PR | Silver Lion | Breathless Choir | Ogilvy & Mather for Philips | |
| Patient to HCP Communications | ||||
| Use of Technology | Silver Lion | Parkinsounds | Havas Life, Sao Paulo for Teva Neuroscience | |
| Branded Utilities | ||||
| Mobile | Silver Lion | The Colour Alphabet | McCann Worldgroup Madrid for Coloradd | |
| Use of Technology | Bronze Lion | Refunbiliation Clinic | Dentsu Inc. Tokyo for Geriatric Health Services Facility Hitorizawa | |
| Direct and Promo & Activation | Bronze Lion | This Bike Has MS | Grey Melbourne for MS Australia | |
| PR | Silver Lion | This Bike Had MS | Grey Melbourne for Ms Australia | |
| HCP Devices & Diagnostics | ||||
| Use of Technology | Silver Lion | Brainband | Leo Burnett Sydney for Samsung Australia | |
| Use of Technology | Gold Lion | Parkinsounds | Havas Life, Sao Paulo for Teva Neuroscience | |
| Direct and Promo & Activation | Silver Lion | Sea Hero Quest | Saatchi & Saatchi for Deutsche Telekom | |
| Direct and Promo & Activation | Gold Lion | The Nazar Initiative | The Classic Partnership Advertising, Dubai for Aster Healthcare |
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