A round up of the PMEA Awards: Who do you know?
Winning a Pharmaceutical Market Excellence Award (PMEA) highlights a significant achievement for agencies and consultancies within the industry. PMEA success represents high principles; responsible marketing and business practice, and can results in business growth and boost morale with internal and external stakeholders. Here is a summary of the results:
Customer Focus Excellence:
AbbVie (with support from Lucid) won the Excellence in Customer Focus – Physicians/Healthcare Professionals Award for their work on DERM Connect: Changing the way the dermatology community interacts with their patients on a global scale.
HIV in Europe (with support from Packer Forbes Communications) won the Excellence in Health Improvement and Education for their European HIV testing week.
RB (with support from Cello Health) won the new Excellence in Health Outcomes Award for work on The Global Respiratory Infection Partnership (GRIP): More action, less resistance.
Bayer (with Langland and Liberation Communications) has won The Cello Health Award for Launch Excellence for EYLEA®: Making time for what matters.
Janssen (supported by Health4Brands London) have won the Excellence in Portfolio/Franchise Management for the HIV franchise management in EMEA.
Celgene have won the award for Rare Diseases and Orphan Drugs due to their development of IMNOVID® for multiple myeloma.
Teva Pharmaceuticals (with VCCP Health) have been recognised for their Excellence in Brand Revitalisation for their work on COPAXONE – reigniting the spark.
Novo Nordisk (with emotive) has won the Excellence via Digital/Social Media for Decisions in Time.
Celgene has won the new Excellence in the use of Customer Insight/Analytics for Project RISE (Reduction in Shortrunner Exercise).
AstraZeneca has won the Excellence in Business Capability Development for ImmUniversity, with support from Ashfield Insight & Performance.
The Judges’ Special Award for Innovation went to Novo Nordisk UK (with support from Bedrock Healthcare Communications) for their work on HaemophiliaLIVE 2013
The ABPI award for Excellence in Corporate Social Responsibility Eisai for their ‘Around the kitchen table’ work, with support from Tonic Life Communications
The Company of the Year Award went to AbbVie. The judges’ said “AbbVie put patients at the centre of everything they do, and go to great lengths to understand and fulfil their needs. It is pioneering sustainable healthcare initiatives and driving the organisation to be both brave and innovative, which has resulted in a positive impact on patients, customers and, ultimately, the company’s success.”